How Admission Works

• 

  Alishha Chouhan

  Founder

  IKURU

  Before joining the program, we were unable to track our sales, marketing, and operational metrics in our business. We did not have a proper structure in the team.

  The program completely changed that.

  I now do structured weekly meetings with the team & have time to focus on scaling my brand.

  In terms of revenue of our existing business, we’ve seen an 80% increase within 3 months of joining the program.

  Beyond the learning, I found several close friends within the batch. Many of my batchmates have listed their products on our website.

  Through this program, I believe I truly became a founder.

• 

  Siddharth Ahuja

  Founder

  Fabricroot | Ahuja Vastra Bhandar

  My family has run a fabric store in Delhi for 40 years. I took us online seven years ago, but sales stayed flat and the family wasn't sure it would ever work. Within two and a half months at Inc42, our conversion went from 0.5% to 1.3% and our orders nearly doubled. I tripled the ad budget and our ROAS still went up. I also replaced our expensive agency with a cheaper one that does a better job.

• 

  Bhavesh

  Founder

  La Mont Perfumes

  Our plant in Surat makes hair care, skin care and perfume for other brands, and many of them grew big on what we made. We wanted our own brand but had no idea how positioning works. Inc42 taught us who our customer is and what team a brand needs. We built storytelling, video and design in-house. Our website was barely selling. Today it does ₹1 to 1.5 lakh a day at a ROAS of 5.

• 

  Saval Roy

  Co-founder

  Waranga

  For 12 years, we focused entirely on marketplaces and built a ₹350 crore business there. Our own website was less than 5% of sales. When we decided to build our own channel, I was completely raw. I used to follow whatever our agency said. Now I advise them. Our website has gone from ₹2 lakh a day to 15-20 lakhs a day, and all of that comes from what I learned at Inc42.

• 

  Sane Roy

  Managing Partner

  Viewways

  We manufacture uniforms for hospitals, hotels and corporates, and we'd plateaued at ₹12 crore. Our own brand was already bringing in ₹3.5 crore, but we didn't know how to push it. Inc42 gave us the full playbook, A to Z. Now we're confident of crossing ₹25 crore by the end of next financial year.

• N

  Nikhil

  Founder

  Solitary Wave

  We're a third-generation jewellery family that only ever sold in our own city. We moved online three years ago and kept struggling to scale. At Inc42, I spent two weeks rebuilding our product pages, and traffic went up 20% in two months. Now I read my own data, no agency can fool me, and I know exactly how we're going to scale.

• 

  Harsh Bihani

  Founder

  PNS Company, Kolkata

  We've run a premium kidswear business for eight years. I used to speak to our performance marketer only about ROAS. After Inc42, we changed how we plan and run ads, and June was our best month in eight years. ROAS went from 3.5 to 5. Our returned-to-origin orders are under 1%. I recovered the full fee in that one month. Joining was the best decision I've taken at 40.

• 

  Pranjal

  Founder

  Swaddles & Stitches

  We'd been growing slowly for six years. I knew how to make the product but not how to market it. In three months, our revenue doubled. ROAS went from 1.5 to 4 and conversion from 1% to 3.5%. For the first time, I can question my performance agency and tell them exactly what to target.

• 

  Aman Kandwal

  Co-founder

  Kicks Machine

  I've run this company for over five years, and we sell ₹36 crore a year, but we weren't profitable. I used to look only at ROAS. Now we track every number before it, and we've fixed small things across marketing and our commission rate. Our conversion is up 10% in two months, and we're on track to be profitable next quarter.

• 

  Sarika

  Founder & CEO

  Jivisa

  We spent three years hiring and firing agencies and consultants, and I had almost decided D2C wasn't for us. We were 94% B2B. The program unclogged everything: website, content, ads, unit economics. Our online sales are now growing about 20% month on month, website conversions went from 0.7% to 2.2% and we'll close this year at 15% D2C. Four months ago, I wouldn't have imagined that.

• 

  Ritika Gupta

  Founder

  Sanskritam

  We were already doing ₹75 lakh a month, so growth wasn't the problem. Growing profitably was. The program gave me the confidence and insights to do that. Our monthly revenue doubled to ₹1.5 crore, and our conversion rate improved 120%.

• 

  Chanaya Gupta

  Founder

  Lazo Store

  The program helped me optimise my website conversion and scale our organic traffic many times over. Monthly revenue went from ₹20 lakh to ₹1 crore, and our conversion rate is up 300%.

• 

  Sumant Agarwal

  Founder

  Hustle Culture

  What I got was a community of founders and experts who helped me at every step. We went from ₹3 lakh a month to ₹1 crore, and grew our social following 5x.

• 

  Gautam Bali

  Founder

  Nauvab | Director, Explicit Group

  For 38 years, my family made leather for European brands you'd recognise, and our name was never on one. I started Nauvab on our idle footwear unit. Coming from the manufacturing side, I never understood Meta ads or what a funnel even meant. The program opened up that world for me. In the 18 months since I joined, Nauvab has grown 20x, fully bootstrapped, and the whole footwear unit now makes only Nauvab.

• 

  Sandesh

  Genetic Nutrition

  For five years, we never focused on selling direct. We thought we'd list our products, put up an image, and they'd sell themselves. We built numbers, not a brand. The program gave us benchmarks, showed us how customers think, and what our product pages and retention needed. This year we shut our B2B channel to go all in. We've gone from ₹15 to 17 lakh a month to ₹40 lakh, growing about 40% month on month, with better CAC and order values. Our goal now is a ₹100 crore brand in six to seven years.

• R

  Raja

  Areoveda

  We're a large ship, and when I joined, we were actually shrinking. We were spending on ads, Amazon and Flipkart, and getting customers, but our communication with existing customers was broken. The program gave me a starting point for every function: performance, retention, branding. We're growing again, our ad returns are up 1.5x, and retention, which was very low, is now around 25%. Our creative, product and marketing teams finally work as one.

• 

  Hardik

  Co-founder

  The Recipe Tailor

  I'm 22, straight out of college, and I grew up watching my dad run his business. We were running ours the same way, like a shop: put the product in the market and it'll sell. In the second week of the program, I realised that how the product reaches the customer matters just as much. So we paused our ads before we burned lakhs on them. We're bootstrapped, so now every rupee we spend is tracked. And in a cohort where some founders are in their 30s and some in their 50s, I'm learning from everyone.

• 

  Vishakha

  Founder

  Theatre Project

  Our category is an impulse buy, and almost all our sales happened offline. I didn't know what UGC, CAC or ROAS meant, and our website was very basic. At Inc42, I learned how a customer actually sees a website, so we rebuilt ours to be easy to use. Website sales tripled. Online has gone from barely 1% of our total sales to 4%, and monthly revenue has grown from ₹60 lakh to ₹90 lakh, with 60% of it organic.

• 

  Natasha

  Founder

  Feier

  I started the brand about 18 months ago and by then, I already knew how to make a good product. But I didn't know how to sell a good product. There were a lot of the things that go into selling and marketing the product, like performance marketing and website CRO, that I just didn't have a clue about.

  For instance, before the session on high-converting website PDP pages, I honestly thought I had a good website but that one session & I was like “Oh! My website needs a LOT of work!”.

  Honestly, stepping in, I didn't think the program would be with it, but it REALLY was - the quality of all of the speakers has just been outstanding. It's given me such a good foundation to kind of take things and build forward on them. Since the program, we have been launching new products, expanding into new categories and I think we really found our footing as a brand.

Apply Now